Vinterior
The online marketplace for vintage furniture and homeware needed a campaign that would drive awareness of their brand.
We knew that approximately 22 million pieces of furniture are discarded annually in the UK, with the majority ending up in landfills.
So we took the fight to ‘fast’, boring furniture by writing a series of playful and provocative copy lines whilst highlighting the amazing statement pieces that can be found at Vinterior.
And sure...we had a bit of fun teasing our swedish flat-packing friends at the same time.
You’re Better than Flat-Pack
Out of Home, 360 campaign
Role: Concept Development, Art Direction, Copywriting
Agency: 10 Days
Press: Daily Mail, The Drum, LBB, OOH Today, Marketing Beat, Ads of the World and many more