Cano Water
It's not news that we have an unhealthy attachment with plastic bottles.
As a pioneer of infinitely recyclable aluminium cans, we made it a mission for Cano Water to get people to "break-up" with plastic.
The attachment is so strong, we gave people hypnotherapy sessions.
But we didn't stop there. We made a hot-line and just about anything you'd think of to snap people out of it.
#BreakUpWithPlastic
Wimbledon tennis wastes over 200k plastic bottles per year. So we decided to give them some unexpected plastic intervention.
We urged Wimbledon to break up with plastic by sending a fully electric, carbon-neutral billboard van, to circulate the Wimbledon area.
The van provided Wimbledon with a Cano Water helpline that people could call to hear a cheeky voicemail that speaks directly to Wimbledon to “break up with plastic”, and guides callers to Cano Water's website for further information on transitioning away from single-use plastic.
We sent Cano Water employees to the event in T-shirts bearing the helpline and campaign slogan. They engaged with attendees, distributed samples and started conversations about the need to switch. We even tactically AirDropped the hotline to people in the Wimbledon queue, as well as to guests in the Evian VIP tent under the alias of Evian at Wimbledon
360 campaign, brand activation, PR stunt, social content
Role: Concept development, Copywriting, Art direction
Agency: 10 Days