Fussy Deodorant
People don’t believe that Fussy natural deodorant is strong enough to beat sweat.
So, we created an epic rap battle inside an armpit to prove it is. BO didn’t stand a chance.
We even convinced some pore-blocking aluminium aliens to switch to Fussy. Job done.
#BelieveTheFuss
YouTube ad, Social
Role: Concept Development
Agency: 10 Days