McDonalds Social

During my time at DRUM I was tasked with generating ideas for McDonalds ‘always on’ social feeds.

Here are a few of the ideas that went into production and playfully celebrated our love for some of our McDonald’s menu favourites.

#SKYHIGHFRY

Follow the Frog

McDonalds wanted to remind their customers that every time you buy a McCafe coffee you are helping support coffee farmers and their local communities.

I scripted and storyboarded content to highlight that every single bean in McCafe coffee is Rainforest Alliance Certified.

Litter picking social film

With three litter picks organised by every restaurant team each day across the UK and Ireland, McDonald's crew collect on average 27 tonnes of litter every year, covering a total of 5,000 miles each week. They wanted to share their team effort on their social channels.