Mercedes-Benz Electric CLA
Mercedes-Benz were launching their all-new electric CLA and wanted to put on a show.
What better way to launch it, than by projecting it for all to see onto the side of County Hall in London. We helped to script and storyboard the film under a tight turnaround time, resulting in a truly electric launch.
The CLA Experience - Oxford Street
We celebrated the launch of the new electric CLA by developing a fully immersive concept for the Future Stores experience
on Oxford Street.
Our concepts utilised the immersive screens to highlight the ground-breaking features of the CLA, as we encouraged visitors to learn more about the car’s features through a series of interactive stations and screens that included F1 simulators and bullet cam selfies.
We even rolled out the red carpet for an epic launch event, that included DJ’s, influencers, dancers, and exclusive merchandise galore.
Digital Out of Home, Experiential
Role: Concept Development, Art Direction, Copywriting
Agency: RAPP
Credits: Rick Blackburn AD